Derek Croft CEO/Owner

Derek Croft is the CEO and owner of LiceDoctors since 2023, the premier at-home lice treatment service company in the United States. Prior to running LiceDoctors Derek spent the majority of his career as a management consultant with Bain & Company. Derek’s experience is both broad and deep. Derek has strong expertise in growth strategy, operational improvement, and customer experience. This expertise led Derek to acquiring LiceDoctors with the goal of providing a top-tier customer experience to everyone in need of lice treatment. Derek has a passion for excellence and a passion for helping others, qualities that push him to help LiceDoctors to fulfill the company mission of being the best Lice Treatment company in the United States.

Derek has spoken to schools, nurses, and other child services organizations to educate them on lice and lice treatment. Through his years of owning LiceDoctors he has gained extensive knowledge on correct treatment protocols and lice biology to ensure that all of our clients remain lice free. Derek also relies on his lead medical advisor to help ensure LiceDoctors' protocol is safe and effective!

Derek is also a family man and has four children and a wonderful wife. Being a father of small children helps Derek understand the unique stress and difficulty that comes with children in the household coming home with lice. Every email from the school about a lice outbreak can strike fear into the hearts of parents. As the owner of LiceDoctors, Derek wants to make sure LiceDoctors is always there to lend a helping hand and remove the stress and anxiety that can come from a lice infestation.

• Undergraduate: Brigham Young University - Bacehlor of Science, Mechanical Engineering
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• Graduate: Brigham Young University - MBA
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• Professional: Bain & Company - Senior Manager

Derek is inspired by the good people in the world. LiceDoctor’s best technicians have a passion for helping those in need and helping guide them through a difficult time. Seeing LiceDoctor’s technicians help children or elderly that may have been neglected, and seeing them get the care they need has inspired Derek and reminds him of the good people in the world who just want to lend a helping hand.